ABOUT US

Empowering Allied Health Professionals with No-Nonsense Business and Brand Education

At The Know Network, we understand the unique challenges faced by allied health practitioners. Founded by Michelle Smith and Cortney Thomson, our mission is to provide straightforward, practical business and brand strategy education and coaching, tailored specifically for the allied health industry.

Cortney and Michelle have been friends and colleagues for more than 20 years. They have a professional compatibility and chemistry that makes The Know Network Seminars truly impactful, and an infectious friendship that breeds community. You will want to be a part of The Know Network community forever.

Michelle Smith

Brand Mastermind

Michelle is an AHPRA registered acupuncturist, Chinese medicine herbalist, and clinic owner with a background in corporate marketing. Michelle launched her clinic OVA Acupuncture in July 2023, and immediately applied the professional branding and marketing expertise she practiced when she was marketing for her global clients. As a result of applying these specific strategic methods, OVA Acupuncture grew exponentially in its first 12 months, and continues to grow today.

Michelle brings a unique blend of clinical expertise and business insight to The Know Network, and she is committed to sharing precisely what allied health practitioners need to know to run thriving, successful businesses of their own.

Cortney Thomson

Strategic Powerhouse

Cortney is a seasoned business strategist with extensive experience in managing multi-national teams and supporting growing small businesses. Her expertise lies in providing pragmatic approaches to corporate strategy and business growth.

Cortney teaches the methods and strategic frameworks that corporate organisations use to win big. She believes any business (no matter how small) can apply this knowledge to run a smooth and successful business.

Cortney's passion for nurturing business leaders to learn new approaches to running and growing their business aligns seamlessly with The Know Network's mission to support allied health professionals in their business journeys.

  • Michelle Smith

    Founded OVA Acupuncture in July 2023 and created a brand that lives beyond just Chinese Medecine.

  • Cortney Thomson

    Cortney will help you understand your business better than ever before, and apply what you learn immediately refocus and grow.

  • Brand Mastermind

    OVA’s brand is lived out in every touchpoint of the business has and clients feel it.

  • Strategic Powerhouse

    All smiles…but no-nonsense. Cortney will infuse confidence in you and show you what you and your business are capable of.